<p>When everybody talks about URLs and how you can associate all your stuff to a personal <span class="caps">URL</span> (through <a href="http://alcidesfonseca.com/tag/openid">OpenID</a>, <a href="http://alcidesfonseca.com/tag/microformats">microformats</a>, etc&#8230;), <a href="http://www.cabel.name/2008/03/japan-urls-are-totally-out.html">it looks like in Japan they are already leaving URLs behind and they&#8217;re just using search engine keywords in their advertising</a>. This is not a new thing, I remember a lot of movie posters not having the <span class="caps">URL</span>, but the <span class="caps">AOL</span> keyword. That was pretty useless in Portugal, since <span class="caps">AOL</span> has no presence here, and I can&#8217;t remember <span class="caps">SAPO</span> doing anything like this. Even I used this strategy! I was in doubt whether should buy this domain or not. I wouldn&#8217;t give out my old address to people, I&#8217;d just tell them to google &#8220;alcides fonseca&#8221; and thanks to the <span class="caps">SEO</span> magic of having a rare name, it works :)</p>

<p style="text-align:center;"><a href="http://www.cabel.name/2008/03/japan-urls-are-totally-out.html"><img src="http://www.cabel.name/images-post/2008/03/search-1.jpg" alt="" /></a></p>


<p>However, this is something I wouldn&#8217;t suggest unless you have the <span class="caps">KEYWORD</span>.com domain. Search engines don&#8217;t always display the search results in the same order, so imagine you have a company, and some guy writes a bad review and he&#8217;s a <span class="caps">SEO</span> expert. Whenever a customer would search for your keyword, his bad review will be the first result! You don&#8217;t want this, do you? And guess that one of your competitors buys an advertising link in some Search Engine that displays first when search for your keywords? I wouldn&#8217;t like that too&#8230;</p>

<p>Even when &#8220;good&#8221; domain names are becoming rare and expensive, and &#8220;Big Mamas Bakery&#8221; looks more catchy than http://www.big-mamas-bakery.com, making sure that all your possible clients end up in the right place it&#8217;s very important!</p>